If you work in marketing for a brand, you can’t ignore generative AI It’s moving rapidly from text-to-image generation to text-to-anything (including repeatable tasks across MS Office tools, spreadsheets, CRM and loads…
Digital transformation
Voice strategies for charities – part 2
Charities can use emerging technology to support engagement and donations So, we know charities don’t have it easy. With all the noise, news, social and giving platforms to fight against to be…
Voice strategies for charities to raise engagement
Using new technology to attract and retain more supporters It’s tough for charities to get their message out to the maximum amount of people. With numerous online donation platforms, social noise, celebrity…
5 tips for charities on conversational AI
Charities can be smarter and use voice, chatbots and digital assistants to help their fundraising, brand-building and audience engagement strategies. Charities can connect better with their funders and engagers by using emerging…
10 Simple Tips on Bot Strategy and Designs
Simplifying the process of creating good conversational AI At Synthetic we think a lot about simplifying conversational AI strategy and the design process — from business objectives to, personalisation, conversation mapping and…