If you work in marketing for a brand, you can’t ignore generative AI It’s moving rapidly from text-to-image generation to text-to-anything (including repeatable tasks across MS Office tools, spreadsheets, CRM and loads…
AI
Voice strategies for charities – part 2
Charities can use emerging technology to support engagement and donations So, we know charities don’t have it easy. With all the noise, news, social and giving platforms to fight against to be…
Voice strategies for charities to raise engagement
Using new technology to attract and retain more supporters It’s tough for charities to get their message out to the maximum amount of people. With numerous online donation platforms, social noise, celebrity…
5 tips for charities on conversational AI
Charities can be smarter and use voice, chatbots and digital assistants to help their fundraising, brand-building and audience engagement strategies. Charities can connect better with their funders and engagers by using emerging…
10 Simple Tips on Bot Strategy and Designs
Simplifying the process of creating good conversational AI At Synthetic we think a lot about simplifying conversational AI strategy and the design process — from business objectives to, personalisation, conversation mapping and…
Who do you think you’re talking to?
How businesses can get maximum value from chatbots and their smarter cousins, digital assistants Synthetic were interviewed as part of an OUG article on chatbots. You can see the full magazine article…
Saving Jane - How conversational A.I. can help you avoid feeling sick as a parrot
I was sitting in reception, waiting for a meeting at a well-known football club Their digital team were running late, so I had some time to kill. To pass the time, I…
How chatbots make events better – and increase ROI
In an article for OUG, we talk about digital assistants events and more The ‘Event Bot’ project is a fluid, evolving digital assistant which Oracle has deployed to support Cloud Day and…