Ibiza Chatbot
Creating a chatbot for Ibiza clubbing adventurers
An Ibiza summer – Cafe Mambo, sunsets, Amnesia – and Absolut Vodka. We developed a chatbot experience that built excitement ahead of the season, giving clubbers the chance to win drinks vouchers, VIP club access and loads more – all through messaging.
The campaign ran on Facebook Messenger, connecting to the official Absolut Vodka page, where visitors could interact with a personalised an automated chatbot to find out about the best parties and events and to get their hands on some sweet prizes.
Brief
Adventures in digital clubland
The Ibiza Chatbot for Absolut campaign used messaging to support top of funnel lead generation and conversion.
We activated personalised content, offers and promotions before, during and after Ibiza trips for the target audience of clubbers across Europe.
Data and insights taken from conversation analytics improved the bot experience on a regular basis – adding more intents and classifications to NLP, improving the chatbot conversational small talk skill, updating the flows to help the chatbot be more intuitive.
We connected to a CRM program for retargeting during trips and for post-trip nurturing.
The Chatbot was used before, during and post trip by targeted clubbers, with some stellar results.
- 1000s of users reached
- Multiple interactions on the bot driving users to physical locations on the island
- 75%+ open rates on broadcast messges
- 40%+ click throughs on messaging notifications
Most popular content (not completely surprisingly tbh) was competion entries and interactions around VIP access to ciubs, exclusive boat trips and drinks vouchers – which were redeemable through Facebook Messenger.
Run an F&B brand? here’s some conversational AI ideas. get in toucn for a chat…
Let the nightlife guru guide help you on a quest to find the secret of a great night out…WhatsApp, Messenger, Instagram.
- Segment by location – give users exclusive offers, rewards and prizes for taking part in a journey to find the best night out. Users send location, receive clues, offers, instructions
- Number-limited product trial i.e. digital vouchers
- Golden (Ticket) cocktail competition. Find it and win, Chatbot hunt
- Where are you? Share location to let us be your guide to a great night out Win a Cocktail tour of your city with a local guide
